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Looking to work for an environment that is mentally challenging and stimulating which provides me an opportunity to capitalize on my 20 years experiences in Management, Marketing and Sales in general and in Aviation, Travel and Tourism Industries in particular and allocating my academicals background of DBA, MSc and MBA to support in future prosperity of your esteemed organization
working on Consultative Projects for Local and Regional Airlines, Travel and Cargo Agents, Tourism Boards and Civil Aviation Authorities.
From 1 Jan. 2013 – 31 Aug. 2018 . Aviation Industry Analyst - Saudi Arabia and Yemen;
• Saving USD. 151 million each year for airlines as a result of successful discussions with Saudi authorities (Ministry of Petroleum and GACA) in Q1 2013 that reduced jet fuel charges on airlines serving Saudi market.
• Successfully managed and secured processing of average USD. 4 billion as annual settlements.
• Managed all IATA’s activities involving actions and decisions on aero-political, economic and commercial development of serving IATA’s 290-member airlines in accordance with priorities and defined action plans.
• Secured an increase of 1000% in the TIDS participations.
• Amplified IATA Strategic Partnership to 500% in terms of number of new partners.
• Boosted IATA training partners and authorized training centers by achieving 400% Increase.
• Supported Saudi Arabian Airlines (SV) to obtain the Platinum status in Fast Travel initiatives which placed SV as the 2nd regional FT platinum carrier.
• Professionally advocated and lobbied for New Distribution Channels (NDC) to local market in its various stages (testing, pilot, readiness) resulted that Saudi Airlines obtained the highest level on NDC certification (level 3) in 2017.
• Played a key role in making Saudia Airlines green tier in the regulatory map for MBP and HPBT.
• Conducted product Awareness among Travel & Cargo agents and contributed to adoption rate on (ICE- IATA Customer Electronic Statement), managed to increase BSP by 63% and CASS by 47% as of EOY 2017.
• Promoted various IATA Business Intelligence Systems (PaxIS, AirportIS, MarketIS, CargoIS) where I was able to provide DDS, Weblink to Saudi Arabian Airlines and Airport IS & E&F to GACA.
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From 1 June 2010 – 31 Dec. 2012. Industry Distribution & Financial Services Customer Representative
• Efficiently managed IATA’s CRM focus on 93 Airlines, more than 2,500 Travel Agents, 04 GDSs (Global Distribution Systems), 35 Banks and internal stakeholders in Saudi Arabia & Yemen.
• Received top IATA’s management recognition and appreciation for leading local office efforts in a 15 months project of migrating 345 GSA (General Sales Agents) from being SV (Saudi Airlines) GSA to join IATA membership.
• Trained IATA’s local staff on CRM (www.salesforce.com) in order to be used for Account Management and other FDS tasks and communications with IATA regional Office.
• I took the initiative to create the long-awaited stakeholders’ database and duly created and completed a local database which contains more than 400 stakeholders’ full details in SA & YE.
• Supported IATA’s regional team in achieving 100% of ISS migration to the regional office in Amman to be the first migrated region in the world.
Marketing Executive for Middle East & North Africa (15 Countries) with the following main responsibilities :
•Directing and Implementing of promotional projects and activities such as fairs, exhibitions, seminars, workshops, presentations, road shows , travel marts , media press conferences , product launching , gala dinners , tactical campaigns …etc. It’s worth mentioning that these activities include handling some VVIP such as His Majesty the King of Malaysia, Her Majesty the Queen of Malaysia, The Honorable Prime Minister of Malaysia, The Honorable Deputy Prime Minister of Malaysia, The Honorable Minister of Tourism – Malaysia, Ambassadors, Consuls, Directors General of government bodies and private sectors.
•Assured all information are conveyed to all travel agencies, media, and airlines about all the new products in Malaysia through sales visit, seminar. presentations, e mail news letters to generate greater awareness and interest on Malaysia tourism products and attractions.
•Communicating to HE. The Minister of Tourism’s office a weekly report about the current situation of the market and the future plans and prospects.
•Recommending important journalists, travel writers, travel agents, tour operators and others for educational/familiarization tours to Malaysia.
•Fully managing the planning of education trips’ itineraries to Malaysia for travel agents, media, airlines, TV stations.
•Tackling all complaints, comments about the tourism in Malaysia.
•Keeping abreast of tourism development in Malaysia and other countries as well.
Travel & Tour Consultant with the following main responsibilities:
• Managing and executing overseas and local corporate meetings, incentive trips, conventions, exhibitions and leisure trips.
• Managing the top corporate accounts such as Unilever, Raytheon, Tetrapak, Net Jet Middle East and others in Saudi Arabia.
• Responsible for incremental business of USD 250000 as an average Bi-Monthly Sales.